SAHCO: Wild Bouquet

Wild yet calm, emotional yet composed, grounded yet revolutionary, the Sahco 2024 collection builds on its rich heritage, reviving and rethinking classic motifs with a 21st century mindset. Like a bouquet of exotic flowers, precious buds and native grasses, the collection binds textiles with idiosyncratic or subtle character into a cohesive whole.

For the launch during Paris Déco Off in January the presentation will play on the concept of a wild bouquet, manifested as large flowers made from the textiles and shown as part of a contemporary interior landscape. The collection will also be shown in Milan, Stockholm, New York and LA, with diverse scenography that speaks to each location and mood. ​

Under the leadership of Creative Director Bengt Thornefors, Sahco has embarked on a radical path, honouring its 200-year-old legacy while imbuing the Maison with a shiver of sensuality. Sahco has pioneered a new way of presenting home textiles, taking cues from fashion culture and the arts, and their interplay with interior design.

The 2024 drapery and upholstery collection draws inspiration from the late 18th-early 19th century movement known as Neo-classicism of the North, fusing grandeur, ornamentation and sophistication with a more restrained Nordic expression of elegance and good taste. Much-loved tropes – leopard patterns, polka dots, epic florals – are recast. Intentions are serious, outcomes playful. Quality is paramount and longevity a given.

The palette draws on the Nordic landscape with colours such as pine tree, bear brown and glacier blue, infused with splashes of picnic red, apple green, evening pink and citrine yellow. At the heart of the collection are foundational blacks and whites in all their intensities and shades.

“We were inspired by this book called Neo-classicism in the North, which sparked a blurry idea or a spirit for where we were going. Studying classic motifs or even borderline tacky ones and executing them in a way that places them in another context. People relate to them but are excited or moved by how we have recast them, so they see them in a new light,” says Bengt Thornefors, Creative Director Sahco.

“The wild bouquet is a descriptive and evocative way of showing how these very different patterns, colours and textures can come together. The Sahco universe is one of contrasts and then finding balance in the composition. It is really important to show the textiles together, as they become something much more. A lot of people are searching for newness but I think greatness is a better ambition. Our intention is to create products that have a reason to be. I would like to be able to hand it over to my kids, that’s what we have in mind when we create products.”

NOTES FOR THE EDITORS
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ABOUT BENGT THORNEFORS

Swedish born, Bengt Thornefors was a senior designer at Acne Studios in Stockholm for nine years from 2003-2011. In 2012 he became Senior Designer & Artistic Consultant for YSL Saint Laurent, during the tenure of Hedi Slimane as Creative Director. Thornefors founded Magniberg with Nina Norgren, a florist and graphic designer in 2016. Magniberg takes it directions outside of the boundaries of sexes; a meeting between expressions of the modern world; playing on contrasts; breaking rules and classical norms.
​Thornefors became Creative Director of Sahco in January, 2022. ​
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ABOUT SAHCO

For almost 200 years, Sahco has defined exquisite taste and superior quality in the world of interiors. Combining classic design and innovation, the elegant up- holstery textiles and draperies of the Sahco collection have captured the hearts of a discerning international audience. Their rich textures and refined details can be found in many beautiful homes worldwide. It has been owned by Kvadrat since 2018. Under Creative Director Bengt Thornefors, it will be at the forefront of the industry, setting new standards and defining an interior landscape of rich textures and striking design for today and the future.