A Blanket to be worn.
23 febbraio 2023
“It started with the idea of wearing a blanket, pulling it around your shoulders at the summerhouse, on long walks in the countryside, or standing outside a bar drinking a beer when the evenings turn cold. Wrapping up in a blanket reminds me a little of children playing dress up – turning themselves into a pirate or an imaginary hero.
So we made the blanket – not just for wearing. If you prefer your blankets on the couch, the bed, or spread out on the grass in the park, that’s okay too. We chose tartan, one of my favourites. It is a traditional fabric that represents the aristocratic order, royals and the military. But it’s worn by establishment rebels too, like the punks. I like that play on contrasts. And I like to think of the alpaca who give us wool, wild and free, watching the sun set over the Andes.” - Bengt Thornefors, founder
Magniberg introduces the Queen blanket, woven in pure baby alpaca, known as one of the world’s finest wools, super soft, luxurious and lightweight.
The Queen blanket is available in 12 modern tartans, a fabric that represents both Magniberg’s fascination with classical norms and breaking the rules.
In the brand’s tradition of working with friends, the Queen campaign is shot by the Swedish photographer Hedvig Jenning, whose portraits subtly but playfully contrast the intimacy and softness of the Queen blanket with sharp suiting worn by the models.
The blanket is designed in Sweden and produced in Peru, at a factory expert in alpaca. Magniberg has sourced wool from a herd that roams free in the alpaca’s natural habitat high in the Andes. Once a year the alpaca are shepherded for humane shearing. The rest of the time they live as nature intended, wild and free.
Designed in Stockholm
Made in Peru
Made from 100% baby alpaca wool
250 × 150 cm
The Queen Blanket is available February 23, 2023 at Magniberg.com
EDITORS NOTES
ABOUT MAGNIBERG
Magniberg is a bedwear brand with a multilateral approach based in Stockholm, Sweden. After careers in the fashion industry, founders Bengt Thornefors and Nina Norgren partnered to find a new expression in bedwear, establishing Magniberg in 2016. The brand is steeped in cultural references, imagination and emotional aesthetics. It is about craftsmanship, with an insistence on sourcing only the best quality fabrics.