SAHCO 2025 COLLECTION: WILD AT HEART

For 2025, Sahco travels to the very heart of its heritage and identity: manipulating techniques to elicit emotions. During Paris Deco Off, the new collection will be launched with an installation called “Room Service” by the American designer Rafael de Cárdenas around the theme of ‘Icons of Modernism’. Renowned for his cinematic atmospheres, de Cárdenas will reinterpret modernist motifs with Sahco language, reinforcing the beauty of juxtapositions of patterns, colours and styles in a contemporary way of life.

“Room Service” will be situated in Galerie Dumonteil, in the 2nd arrondissement. De Cárdenas is staging the gallery’s rooms to present Sahco’s new upholstery and drapery textiles in an undulating landscape of vintage and classic furniture and objet d’art alongside custom sculptural ottomans and paravents. From the street, generously draped window treatments frame views into subtly distinct residential zones.

ABOUT THE SAHCO 2025 COLLECTION – WILD AT HEART

The Sahco 2025 collection employs the archaic and artisanal, marrying traditional techniques with the high tech to fashion new ways of making and expression. Inspired by the artistic spirit of Franz West – who transformed brute materials into sculptures and was brave with colour, using neutral canvas tones and bright or softer more feminine ones. While taking to heart the attitude of designer Ulf Moritz – for whom no idea was too wild if executed with care.

Modern geometry from medieval épinglé. A cinematic fringed sheer made with fil-coupé suggesting the glamorous fragility of Marilyn Monroe. Luminosity and opulence from 19th century calendering. A curtain in guipure lace as sensual as it is sculptural. A snakeskin motif and stylistic tour de force in heavy jacquard. Exuberance and restraint lead to a certain harmony. Wild at heart, seriously evolved and elevated.

Themed Wild at Heart, the new collection consist of three new upholsteries and seven draperies fabrics with the power to move people and transform space. A journey alive to possibilities. Starting with the fundamental premise of true craftsmanship and pooled knowledge. Then pushing boundaries. Intellectual or lovestruck outlaw channelling Elvis in a snakeskin jacket. You choose.

“This collection reflects Sahco’s evolution. It’s expected but unexpected, calmer, more grown up but in no way stereotypical. We started with this attitude of breaking rules, being fearless. That’s why Franz West is such a good reference, he wasn’t so scared of failure. Ulf Moritz, the designer who shaped the Sahco in the late 1980s, believed no idea was too wild to be executed as long as it became a perfect rendering. This is something we really took to heart,” says Sahco Creative Director Bengt Thornefors.

NOTES FOR THE EDITORS

ABOUT RAFAEL DE CÁRDENAS

Rafael de Cárdenas, Ltd. is an innovative design and creative direction practice established in New York in 2006. With a distinguished portfolio of projects spanning the United States, Europe, and Asia, the studio is widely recognized for its work in residential and commercial interiors, architecture, furniture design, art advisory, and brand development. Its clients include Baccarat, Cartier, Christie’s, Kenzo, and Nike, among others.
​rafaeldecardenas.com ​
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​ABOUT BENGT THORNEFORS

Swedish born, Bengt Thornefors was a senior designer at Acne Studios in Stockholm for nine years from 2003-2011. In 2012 he became Senior Designer & Artistic Consultant for YSL Saint Laurent, during the tenure of Hedi Slimane as Creative Director. Thornefors founded Magniberg with Nina Norgren, a florist and graphic designer in 2016. Magniberg takes it directions outside of the boundaries of sexes; a meeting between expressions of the modern world; playing on contrasts; breaking rules and classical norms.
​Thornefors became Creative Director of Sahco in January, 2022. ​ ​
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​ABOUT SAHCO

For almost 200 years, Sahco has defined exquisite taste and superior quality in the world of interiors. Combining classic design and innovation, the elegant upholstery textiles and draperies of the Sahco collection have captured the hearts of a discerning international audience. Their rich textures and refined details can be found in many beautiful homes worldwide. It has been owned by Kvadrat since 2018. Under Creative Director Bengt Thornefors, it will be at the forefront of the industry, setting new standards and defining an interior landscape of rich textures and striking design for today and the future.