In Nature We Trust

In collaboration with multidisciplinary design studio TABLEAU and Studio Patricia Urquiola, Kvadrat presents IN NATURE WE TRUST – an immersive installation and the latest textile collection by Patricia Urquiola that proposes a novel way of working with nature.

The new collection comprises two upholstery textiles, Forestview and Regos, and three curtain textiles, Woodtrace, Grassland, and Daybreak 3, launching in November 2025. Through these textiles, Patricia Urquiola presents the concept that nature is not a metaphor, but a method which sees every material and gesture as part of a larger constellation of interrelations. When viewed from this perspective, nature is not something to observe or imitate, but a system to inhabit. A set of dynamic, generative principles that shape how we live and how we design.

Patricia Urquiola: “In Nature We Trust is about shifting how we see nature – not as something separate from us, but as something we’re fully part of. We’re not outside looking in. We are nature, connected through systems of exchange and transformation.”

TABLEAU’s installation offers an interpretation of Urquiola’s vision. They have transformed the Kvadrat showroom into a woven landscape where texture, light, and form come together to evoke the calming embrace of a forest – inviting visitors to slow down, reconnect and reflect.

Branches wrapped in the textiles have been transformed into organic sculptures, with some suspended from above and others positioned throughout the space, evoking the quiet, immersive imitation of a forest. Textiles hang from the ceiling in graceful, soft, flowing volumes, drape elegantly over the furnishings, and are carefully wrapped around the columns, enveloping them in texture and blurring the lines between structure and decoration.

Julius Værnes Iversen, Founder of TABLEAU: “With this installation, our intention is to create an artwork that offers tranquillity and peace - a moment of pause in the midst of everyday life. At the same time, it reflects the origins and inspirations of the textile collection, grounding visitors in both nature and craft. It’s about weaving together serenity and storytelling, allowing people to feel connected to the material and the world it comes from.”


NOTES FOR THE EDITORS


About Patricia Urquiola

Patricia Urquiola studied architecture and design at the Universidad Politécnica de Madrid and completed her studies at the Politecnico di Milano (Technical University of Milan) where she graduated under the mentorship of Achille Castiglioni. She worked with Vico Magistretti at De Padova and later as head of design at Lissoni and Partners. In 2001 she founded her own studio in Milan, specialising in industrial product design, architecture, art direction and strategy consulting. As well as serving as creative director of Cassina since 2015, Patricia Urquiola collaborates with world-leading brands including Haworth, Louis Vuitton, B&B Italia, Moroso, Flos, Kvadrat, BMW, Starbucks, and Ferrari. Her work is exhibited in art and design museums across the world including the MOMA in New York, the Decorative Arts Museum in Paris, the Triennale Museum in Milan, the Vitra Design Museum in Basel, the Victoria & Albert Museum in London, the Stedelijk Museum of modern and contemporary art in Amsterdam and the Philadelphia Art Museum. In Spain, she was awarded the Golden Medal for Merits in Art and received the Cross of the Order of Isabella the Catholic. In 2023, she has received her distinction as one of the new Honorary Ambassadors of Marca España. In 2024, she was appointed as a member of the Real Academia de Bellas Artes de San Fernando. That same year, she was named Cavaliere della Repubblica by the President of the Italian Republic in recognition of her achievements.

She has given lectures at universities across the world, is part of the Advisory Board of Politecnico di Milano and the Scientific Committee of the Foundation of La Triennale Museum in Milan. She was awarded the Gold Medal of Merit in the Fine Arts by the Spanish government.


About Tableau

Tableau approaches design projects with a multidisciplinary mindset, breaking down the boundaries between art and design. The in-house team of designers creates bespoke experiences from floral design and botanical installations, exhibitions, retail and conceptual spaces, as well as object and furniture design. Guided by a commitment to challenging existing norms in the world of art and design, Tableau pushes creative boundaries to make space for new ideas.

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Milan: Valentina Giani

Head of Camron Milan, Camron PR

Milan: Francesca Formenti

Account Director, Camron PR

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About Kvadrat

Kvadrat was established in Denmark in 1968 and has deep roots in Scandinavia’s world-famous design tradition. A leader in design innovation, Kvadrat produces high-performing, design textiles, rugs, acoustics and window covering solutions for both commercial and residential interiors. Our products reflect our commitment to colour, quality, simplicity and innovation. We consistently push the aesthetic, technological and functional properties of textiles. In doing so, we collaborate with leading designers, architects and artist including: Miriam Bäckström, Raf Simons, Ronan and Erwan Bouroullec, Thomas Demand, Olafur Eliasson, Alfredo Häberli, Akira Minagawa, Peter Saville, Roman Signer,as well as Doshi Levien and Patricia Urquiola.

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